Use Case
Salto
Accelerate production and
audience engagement
Salto, a leading Video-On-Demand (VOD) plateform, created by french television groups (France Televisions, TF1 and M6), has acquired a cognitive asset management solution to boost its development.
Few numbers…
Key goals
1
Data management optimisation
2
Rights management compliance
3
Information access to departments
Data management optimisation
The primary goal for Salto’s team is to efficiently manage data by centralizing and standardizing diverse content types (like video, stream, covers, synopsis…). The aim is to make this information interoperable, ensuring its seamless integration accross various processes from content creation, enrichment, exploitaiton to mutli-plateform delivery.
They have opted for a unique business solution offering an intuitive content search and suggestion experience, as well as agnostic integration with content creation, enrichment, exploitation and multi-platform delivery processes.
Marketing and communication departments can now focus on value-added work, while the plateform automates time-consuming tasks.
Rights management compliance
For its own marketing and communication campaigns, Salto merges several of its assets to create covers and videos that are exported to social media.
This requires careful management of cross-editorial rights to ensure the integrity and reusability of the produced content at all times.
They need a platform that automatically propagates rights to merged assets and makes constraints explicit to users.
Information access to departments
Allowing rapid access and retrieval of the group’s entire media content, regardless of its format, weight or original storage location was an another strong objective of the team.
By choosing a unique and powerful media hub, they choose efficiency in information access, avoiding duplication of unnecessary content and allows better use of existing content.
“For us, the great thing about the plateform is that it offered a mature Cognitive Asset Management solution designed to meet the expectations of Resources, Production, Marketing and Communication departments, but also an agile tool that leverages artificial intelligence."
Hugues Blondet, Head of DAM at Salto
Business KPIs
Accuracy in content recommendations
Content management
costs
Pilot
From raw data to valuable information
Manage
From valuable information to optimized exploitation
Expose
From optimized exploitation to monetized content
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