Use Case
France
Televisions
Global data governance and efficient access for all teams
France Televisions, the leading public service broadcaster with the largest audience in France, faces the challenge of efficiently managing vast amounts of data, documents, and assets across its diverse business units.
To streamline this process and enhance data governance, France Televisions has implemented a cognitive asset management solution.
Few numbers
Key goals
1
Convert all of data into information
2
Make data access intuitive and accurate
3
Ensure the editorial integrity of content throughout its lifecycle
Convert all of data into information
Title, description, broadcast date, age limit, cast… Each TV program is associated with dozens of data items, split across the group’s various departments. These items are essential for content management, and yet they are often difficult to access.
In conjunction with the main content management departments, we linked up the data sources, standardized the formats, and compiled this information so as to make it available to the teams.
- Design of custom solutions based on France TV tools
- Content enriched using artificial intelligence
- Automatic processing of files (subtitling, cutting into shots, insertion of advertising, generation of thumbnails, etc.) based on business rules
- Better data governance
“Perfect Memory conceives semantics as the exploitation of all data by converting it into information, and therefore the exploitation of a company's knowledge by the people working in it.”Matthieu Parmentier, Head of Data & IA at France Televisions
Make data access intuitive and accurate
Doing all this work to homogenize data brings little value if internal teams are unable to use and appropriate the platform they are all working on. It has therefore been designed to be accessible and intuitive. With this custom platform, data managers are autonomous in the way they orchestrate data recovery, data processing and data sharing.
Introducing the France TV Data Programs platform is also opportunity to increase the accuracy and so the relevance of search results. The idea is that each program can be documented and made use of by any user in a straightforward way.
- Optimization of the user experience
- Development of a frame-accurate player
- Ability to manage a significant quantity of tags
“Perfect Memory was able to create a BtoB interface as intuitive as a BtoC interface."Matthieu Parmentier, Head of Data & IA at France Televisions
Ensure the editorial integrity of content throughout its lifecycle
The introduction of data and content lifecycle governance – from creation to monetization, transformation, enrichment and sharing – is a real paradigm shift in the broadcast world. Perfect Memory’s platform covers all of these stages.
Editorial rights restrictions and their history are available all along the content lifecycle. France Televisions business units can identify in one glance the conditions and periods possible for content usage. Archivists have the right to edit and modify rights for each asset at any time.
- Preservation of content history
- Identification of editorial inconsistencies in the data sent by various sources (title, description, maximum age, etc.)
- Differentiated data exposure depending on user access rights
“Our main goal is to bring together all the data entrusted to us by the producers, together with data enriched by our artificial intelligence solutions in order to measure our level of knowledge for each program.”Matthieu Parmentier, Head of Data & IA at France Televisions
Business KPIs
+90%
Of all group assets and data exposed in the right context to all operational units
+30%
Data management cost efficiency
100%
Data integrity guaranteed all along the assets’ lifecycles
+50%
Quicker access to assets and data
Pilot
From raw data to valuable information
Manage
From valuable information to optimized exploitation
Expose
From optimized exploitation to monetized content
Discover Perfect Memory
Perfect Memory is a Knowledge Operating System.
We’ve designed a collaborative and scalable solution to solve the most important content issues facing businesses: asset management to preserve, enhance and monetize content.
Thanks to our powerful and agnostic technology, which combines the best of Reasoning AI and Knowledge Graph, all professionals can truly unleash the power of their data and content.
We guarantee to our users a fast, intuitive and comprehensive access to data and content, whatever their nature and origin.
All your digital resources become your best business assets.
#KnowBetter #DoBetter
