Use Case
NASCAR
Transform sporting events into genuine emotional experiences
Nascar ‘s primary goal is to maintain the strong interest of its large audience by catering an authentic emotional experience around their events.
Few numbers…
Key goals
1
Enhanced fans experience
2
Marketing and sponsorship activation
3
Efficient content exploitation
Enhanced fans experience
Sport and entertainment compagnies have a real difference to make by improving audience engagement. Identifying high-impact moments are paramount.
This approach deepens the emotional connection between fans and the brand but also elevate the overall views enjoyment. An enhanced fan experience results in increased viewer engagement, loyalty, and advocacy, essential for sustaining long-term success.
Automating the identification of high-impact moments that captivate the public during events is a real challenge for the media content team in order to diffuse easily what’s make the difference for the audience and encourage social media spreading.
This approach strengthens the brand position, and also ensures that fans are an integral part of the narrative, driving sustained interest and enthusiasm for the entertainment and sports offerings.
The right information, the right content, for the right people, on the right media, at the right time – that’s the key.
Marketing and sponsorship activation
Another strong objective is to continue their efforts in marketing and sponsorship activation. This is essential to ensure sustainable growth and success.
This involves maintaining existing partnerships but also creating new ones. Effective marketing and sponsorship activation increases visibility and also creates dynamic narratives that resonate with audiences.
Being more efficient in quickly and efficiently identifying personalized content linked to partners in order to highlight them, thus maximizing their impact is a real key factor for success. Marketing also has a role to play in storytelling.
Exploiting the potential of content is essential to build authentic connections with audiences, strengthen loyalty, attract a new audience and further engage your fans.
Accurate, fast and well-linked information in the right context is another key element.
Efficient content exploitation
As a Major US Sport League, and with thousands of content, in different formats, it’s essential to be extremely efficient in the exploitation of its media.
Being responsive, having the right content at the right time, guaranteeing its updating, facilitating its indexing as well as its accessibility and easily finding the associated rights are essential and allow the team to be more efficient on their daily production.
Reliable information, whatever the source, retrieved and processed in record time, is the key to efficiency.
Business KPIs
Business departments involved
in the design thinking process
Months of implementation
from ideation to use
Pilot
From raw data to valuable information
Manage
From valuable information to optimized exploitation
Expose
From optimized exploitation to monetized content
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