Privacy policy

Last updated: October 2026

At Perfect Memory, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, retain and protect your personal data when you interact with Perfect Memory, including through our website, contact forms, content downloads, events, marketing campaigns and business communications.

1. Who we are

The data controller responsible for processing your personal data is:

IMPLID VENTURES, trading as PERFECT MEMORY
79 Cours Vitton
69006 Lyon
France

Company registration number: 433 695 871
VAT number: FR47433695871
Email: contact@perfect-memory.com

2. What personal data do we collect?

Depending on how you interact with us, we may collect the following categories of personal data:

• First and last name;
• Business email address;
• Phone number;
• Company name;
• Job title and professional role;
• Industry and professional interests;
• Country and business location;
• Information you provide when contacting us or requesting information;
• Information about your interactions with our communications, including event registrations, content downloads and website interactions;
• Information relating to our business or professional relationship.

When you visit our website, we may also collect technical information such as your IP address, browser type, device information and browsing activity, in accordance with applicable cookie and data protection laws.

We limit the collection of personal data to what is relevant and necessary for the purposes described in this Policy.

3. How do we collect your personal data?

We may collect your personal data:

• When you submit a contact or demo request form;
• When you download a guide, white paper, report, checklist or other content;
• When you register for or attend an event or webinar;
• When you subscribe to our newsletter or other marketing communications;
• When you contact us by email, phone or other means;
• When you interact with our website or digital communications;
• Through professional networking and marketing platforms, including LinkedIn, where permitted by applicable law;
• From publicly available professional sources or third parties, where permitted by law and subject to applicable information requirements.

Where we obtain personal data indirectly, we provide information about its source and the categories of data concerned as required by applicable law.

4. Why do we use your personal data?

We use your personal data for the following purposes:

Responding to your requests

To provide the content you request, answer your questions, arrange product demonstrations or provide information about Perfect Memory.

Managing business communications and marketing

To send you information about our products, services, events, resources and professional updates, as well as relevant marketing communications, where permitted by applicable law.

Managing business relationships

To maintain and manage our relationships with customers, prospects, partners, suppliers and other professional contacts.

Improving our website and communications

To analyse how our website, content and communications are used and improve their relevance and effectiveness, in accordance with applicable rules on cookies and personal data.

Ensuring security and legal compliance

To protect our website, systems and business, prevent misuse and comply with our legal and regulatory obligations.

5. Legal bases for processing

We process your personal data on the appropriate legal basis for each purpose:

• Performance of a contract or pre-contractual measures, where processing is necessary to respond to a request made before entering into a contract or to perform a contract to which you are a party.
• Our legitimate interests, including managing professional relationships, developing our B2B business, improving our services and, where legal conditions are met, conducting marketing activities directed at professionals in connection with their professional activities.
• Your consent, where required, including for certain cookies or marketing communications.
• Compliance with a legal obligation, where applicable law requires us to process or retain certain information.

Where we rely on legitimate interests, we ensure that these interests do not disproportionately override your rights and freedoms.

Where processing is based on consent, you may withdraw your consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.

Where providing personal data is necessary to respond to your request or perform a contract, we will indicate, where applicable, whether providing the data is mandatory and the consequences of not providing it.

6. Marketing communications and direct marketing

Perfect Memory may send you communications about its products, services, events and professional resources in accordance with applicable law.

In our B2B activities, we may use your professional contact details to provide information relevant to your role or industry, where such marketing is based on our legitimate interests and all applicable legal requirements are met.

Where prior consent is required by law, including for certain electronic marketing communications, we obtain that consent before sending the relevant communications.

Downloading content or attending an event does not, by itself, constitute general consent to receive all our marketing communications. The use of your contact details for direct marketing depends on the applicable legal basis and the information provided to you.

You may object to direct marketing or unsubscribe at any time, free of charge, by using the unsubscribe link included in our emails, where available, or by contacting us at contact@perfect-memory.com.

We will act on your unsubscribe or objection request. We may retain the limited information necessary to ensure that your preferences are respected and that no further marketing communications are sent to you.

7. Who may access your personal data?

Your personal data may be accessed by authorised Perfect Memory employees and service providers who need it to perform their duties.

Depending on the services used, these providers may include:

• Customer relationship management (CRM) and marketing automation providers;
• Email and communications service providers;
• Website hosting and maintenance providers;
• Event and webinar platforms;
• Advertising and professional networking platforms;
• Analytics, IT and security providers.

These providers are subject to applicable data protection obligations. Where they act as data processors, they process personal data in accordance with our instructions and the applicable contractual requirements.

We do not sell your personal data.

We may also disclose certain information where necessary to comply with legal or regulatory obligations or to protect our rights.

8. International data transfers

Some of our service providers or technology partners may process personal data outside the European Economic Area (EEA).

Where such transfers take place, we ensure that they comply with applicable data protection laws. Depending on the circumstances, safeguards may include an adequacy decision adopted by the European Commission, Standard Contractual Clauses or another recognised transfer mechanism.

You may contact us for further information about the safeguards applicable to relevant transfers.

9. How long do we retain your personal data?

We retain personal data for a limited period proportionate to the purposes of processing and in accordance with applicable legal requirements.

The following principles generally apply:

• Business prospects: personal data used for direct marketing is generally retained for three years from collection or the last contact initiated by the prospect, in accordance with applicable CNIL guidance.
• Customers: personal data used for direct marketing may be retained throughout the business relationship and for three years after it ends, subject to applicable rules and the requirements of each processing activity.
• Contact and demo requests: personal data is retained for as long as necessary to handle the request and follow up, and, where applicable, in accordance with the rules governing business relationship management.
• Event registrations and attendance: personal data is retained for as long as necessary to organise the event and manage related follow-up activities, in accordance with the applicable purposes and legal bases.
• Data required for legal obligations or the defence of our rights: such data may be retained for the periods required or permitted by law.
• Unsubscribe and objection requests: the limited information necessary to record and respect your preferences may be retained separately to prevent further marketing communications.

These periods must be adapted where necessary to the nature of the data, the purpose of processing and applicable legal requirements. Once the relevant retention period expires, personal data is deleted or archived where continued retention is legally justified.

10. Your rights

Subject to applicable law, you have the following rights:

• The right to access your personal data;
• The right to rectify inaccurate or incomplete data;
• The right to request erasure of your personal data where the relevant conditions are met;
• The right to restrict processing;
• The right to object to certain processing activities, including direct marketing;
• The right to data portability where the legal requirements are met;
• The right to withdraw your consent at any time where processing is based on consent.

To exercise your rights, please contact us at contact@perfect-memory.com.

Where justified, we may request information necessary to verify your identity.

You also have the right to lodge a complaint with the competent data protection authority. In France, this is the Commission Nationale de l'Informatique et des Libertés (CNIL): www.cnil.fr.

11. Cookies and similar technologies

Our website may use cookies and similar technologies that are necessary for its operation, audience measurement or marketing activities.

Where required by law, we request your consent before placing non-essential cookies or trackers on your device.

You can manage your preferences through the cookie management tool available on our website, where provided.

For more information about the cookies we use, their purposes and retention periods, please refer to our Cookie Policy.

12. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, disclosure or destruction.

Access to personal data is restricted to authorised individuals and service providers who need it to perform their duties.

Despite these measures, no data transmission or storage system can be guaranteed to be completely secure.

13. Third-party websites and platforms

Our website and communications may contain links to third-party websites, platforms or services.

These services have their own privacy policies and practices. Perfect Memory is not responsible for their data protection practices. We encourage you to review their privacy policies before providing them with your personal data.

14. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services or applicable laws.

The latest version will be published on our website, with the date of the most recent update displayed at the top of the page.

15. Contact us

If you have any questions about this Privacy Policy or how we process your personal data, please contact:

IMPLID VENTURES – PERFECT MEMORY
79 Cours Vitton
69006 Lyon
France

Email: contact@perfect-memory.com